How to protect your brand online: our new, free-to-view guide is now available

The latest edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment, offering cutting-edge analysis and insight into brand protection strategies, is now available to view online.

Developments in the online environment continue to move at breakneck speed. While the new generic top-level domains rollout continues, preparations are being made for the next application, with reviews of the rights protection mechanisms across all top-level domains underway. At the same time, the introduction of the EU General Data Protection Regulation (GDPR) is set to affect the enforcement landscape, while the existing challenges from e-commerce marketplaces and social media continue unabated. In such a fast-moving environment, the sharing of strategic know-how and intelligence is critical.

Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment is therefore designed as an indispensable reference guide for senior brand executives, trademark counsel and anti-counterfeiting practitioners across the world, exploring the vital issues behind online brand protection and the legal frameworks governing the digital marketplace.

Topics covered in the latest edition include an exploration of the changing brand protection landscape, insight into domain management best practice, how to navigate the evolving social media environment and perspectives on internet service provider and host liability. We also present lessons from historical Uniform Domain Name Dispute Resolution Policy decisions, analysis of mobile as a driver for platform convergence, tactics for countering phishing campaigns and an examination of enforcement post-GDPR.

Click here to access the latest analysis and insight into protecting your brands in the online environment.

Unlock unlimited access to all WTR content