How lack of truly co-ordinated approach is hindering fight against counterfeit trade

A number of themes have been apparent throughout the sessions at this week’s Global Congress on Combating Counterfeiting and Piracy. Alongside the need for consumer engagement in the fight against piracy, the link growing between transnational organised crime and counterfeiting was a central discussion point. But does the current environment allow brand owners, legislators and enforcement authorities to work together effectively to fight the transnational threat?