How do you manage a global brand like Bale?

WTR has previously tackled the advantages and pitfalls of working with celebrities in product endorsement deals. But what of the celebrity perspective? In the week that soccer’s former Tottenham midfielder Gareth Bale broke the world transfer record following his £85.3 million (€100 million) move to Spanish La Liga side Real Madrid, WTR considers how best to commercialise a brand like Bale.

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