How brands can work with Mercado Libre to protect their IP online (on demand)

Mercado Libre is the largest marketplace in Latin America. In 2019, 379 million items were sold, which represented a 13.2% increase on the prior year. The gross merchandise value was $14 billion, an 11.9% increase on the previous year.

The marketplace giant is also increasingly becoming a key part of many brands and retailers’ ecommerce strategy. In Latin America, 47% of online shoppers buy on Mercado Libre and this number is set to continue growing beyond Latin America in the future.

However, the global growth of online counterfeiting means that collaboration with marketplaces and brand protection professionals is paramount to prevent brand erosion and revenue loss on the platform.

In this webinar you’ll learn:

• The latest developments in Mercado Libre’s brand protection efforts, including how brands can join its brand protection programme 
• Why taking a proactive approach and leveraging actionable data is key to dealing with IP infringements at the root and preventing future infringements
• How technology can help streamline the reporting and takedown process of counterfeit listings

Moderator

Bruno Klumpp, Platforms and policy manager, Red Points

Bruno Klumpp is an experienced policy manager with 10 years’ experience working in the internet industry for various global online platforms, including YouTube, Twitter and Facebook. He is currently in charge of managing intellectual property, anti-piracy and anti-counterfeiting strategies, policymaking, risk management, online content and languages at Red Points.

Speakers

Juan Cichero, Head of brand protection – marketplace, Mercado Libre

Juan Cichero is an experienced brand protection and illicit trade professional with a law degree. He is currently the head of the brand protection programme for Mercado Libre. Before joining Mercado Libre, he spent almost four years with PMI as manager of illicit trade prevention for Latin America and Canada. And before that, he worked with Nike for 10+ years, leading the brand protection programme for the Southern Cone; directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay and Peru.

Guadalupe Yamila Garcia Crespo, IP regional counsel, Mercado Libre

Guadalupe Yamila Garcia Crespo is an attorney and graduated from the University of Buenos Aires, with a double major in private and public law. She is an industrial property agent. She holds a master’s degree in intellectual property law from Austral University (pending thesis) and has completed the internet law and communications technology programme from the University of San Andrés and a training course for IP protection lawyers from the Japanese Patent Office (scholarship holder). Prior to joining Mercado Libre in 2016, she worked in the trademark department at Marval, O’Farrell and Mairal in Buenos Aires.

Date -  22 September 2020

Time - 16:00 - 16:55 BST

Click here to watch on demand.