High Court: Apple's IWATCH mark is not registrable for computers, computer software and related goods

In Apple Inc v Arcadia Trading Limited, the High Court has confirmed a decision of the hearing officer that Apple’s IWATCH is not registrable as a trademark for computers, computer software and related goods. Among other things, the court agreed with the hearing officer that it did not follow from Apple’s use of the marks IPHONE, IPAD, ITUNES and IPOD that the average consumer would perceive the mark IWATCH as denoting goods from the same source.