“Help us help you”: international trade groups lay out anti-counterfeiting demands to Alibaba

A coalition of international brand and trade groups has sent a letter to senior figures at Alibaba Group highlighting continued concerns around the implementation of effective anti-counterfeiting measures on its platforms. While the letter includes scathing criticisms of some of the currently available tools – decrying the processing of non-good faith notices as “woeful” – it offers a number of practical recommendations on how the online giant could improve.

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