A guide to licensing trademarks
To fulfill their function of guaranteeing the origin
of the goods or services to which they apply, trademarks were long thought to
be the sole responsibility of their owner. However, allowing parties other than
the owner to use a mark is now a legitimate business practice. Barbara Cookson
of Nabarro Nathanson in London finds that licensing trademarks raises concerns
over, among other things, territory, quality control and royalties. She examines
what mark owners should look out for to make licensing successful.
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