Google updates AdWords trademark policy

Google has revised its AdWordstrademark policy to lift arestriction on using trademarksas keywords in a number ofcountries. Starting April 232013, it will no longer preventadvertisers from selectingthird-party trademarks as akeyword in advertisementstargeting Australia, Brazil,China, Hong Kong, Macau,New Zealand, South Koreaand Taiwan. This means thatGoogle’s AdWords trademarkpolicy is now harmonisedworldwide.


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