Google talks online strategies, and how brand owners are beating infringers at their own game

A number of rights holders are adopting tactics favoured by rogue websites in order to educate consumers about counterfeits, using the very tools abused by infringers to fight back. The strategy was highlighted by Google, which outlined its own cat-and-mouse game with sites selling fakes. The observations were made at the INTA Advanced Anti-Counterfeiting Strategies conference in Istanbul, Turkey.