Google knew its billion-dollar trademark policy changes confused consumers

Newly unredacted court documents reveal that Google was aware in 2004 that use of trademarks in sponsored link text resulted in a "high" degree of consumer confusion, with 94% of users confused “at least once” during the company’s own study. The papers, filed by Rosetta Stone in its ongoing appeal, also disclose that Google had predicted that the policy change that allowed for the use of trademarks in sponsored links could result in an additional $1 billion in revenue for the search engine.

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