GI mathematics – what is their true economic value for Europe and brand owners?

A recent study from the European Commission has attempted to measure the economic value of geographical indications (GIs). The findings suggest that GIs play an important role in the EU economy, with GI-protected products generating worldwide sales worth €54.3 billion in 2010. But can future research – such as OHIM’s upcoming ‘IP Impact’ study – do more to understand the whole picture when it comes to the value that GIs add?