General Court: no likelihood of confusion between figurative 'e' marks for certain energy-related goods and services

In Edison SpA v EUIPO, the General Court has confirmed that there was no likelihood of confusion between two figurative marks consisting of a stylised letter ‘e’ for certain energy-related goods and services. Among other things, the court agreed with the Board of Appeal’s finding that the relevant public would not base its purchasing decision exclusively on a commonly used abbreviation in the energy market but, rather, on the specific stylisation given to the letter ‘e’.