General Court finds no likelihood of confusion between MOUNTAIN CITRUS and MONTECITRUS

In Montecitrus v EUIPO, the General Court has upheld a decision of the Fourth Board of Appeal of the EUIPO finding that there was no likelihood of confusion between the figurative marks MOUNTAIN CITRUS SPAIN and MONTECITRUS. Among other things, the court agreed that the visual similarity between the signs had greater importance, as consumers usually select food products directly from the shelf in supermarkets, rather than asking for them orally.