Funimation’s boundary-setting statement offers positive lesson on trademark engagement

When a trademark owner is perceived to act in a heavy-handed way, any resulting backlash is reported with relish by the mainstream media. However, the reverse rarely gets the coverage it deserves. This week, US production company Funimation directly engaged with the fan art community in a bid to explain how and why it has to police its marks. Its message was broadly welcomed by its target audience, many of whom have become allies in spreading the message.

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