Full speaking faculty revealed (and last few delegate places remaining) for Chicago trademark events

In less than two weeks, WTR will be hosting the 2020 Managing Trademark Assets USA and Brand Protection Online events in Chicago. The full speaking faculty can now be revealed, with experts from the likes of Anheuser-Busch InBev, Harley-Davidson, The Kraft Heinz Company, McDonalds, Nike and Thermos sharing their expertise.

Taking place in Chicago on 3 March, the fifth annual Managing Trademark Assets USA will again focus on the cost-effective management of international portfolios and trademark operations. The day after, at the same venue, Brand Protection Online will take a deep dive into practical strategies for fighting infringement on ecommerce sites, navigating the changing domain landscape and managing reputation online.

The confirmed speaker line-up, by session, is as follows:


Reinventing the wheel: strategic trademark management

  • Jomarie B Fredericks, deputy general counsel at Rotary International
  • Sabrina Hudson, deputy general counsel at The Kraft Heinz Company
  • Beth Seals, general counsel at Zippo Manufacturing Company
  • Cynthia Walden, principal at Fish & Richardson

Diversity in trademarks

  • José Bautista, associate legal counsel, IP, at Abercrombie & Fitch
  • Adraea M Brown, director, legal – trademarks & brand protection at Harley-Davidson
  • Debra Hughes, assistant general counsel at BlueCrossBlueShield Association
  • Christina Martini, partner at McDermott Will & Emery

Masterclass: Winning the war against counterfeiters

  • Emily Cooper, IP counsel and director, global brand protection, at PopSockets
  • Naresh Kilaru, partner at Finnegan
  • Scott Piering, vice president, chief counsel, IP, at Spectrum Brands
  • Daniel Shapiro, director at Red Points

Litigation in action: strategies for success

  • Patrick J Arnold Jr, shareholder at McAndrews, Held & Malloy
  • Meghan Nugent, corporate counsel at Stats Perform
  • Sanjana Sharma, associate general counsel, IP, at UL
  • Michael Wheeler, attorney, trademarks, at Microsoft

Dispute resolution scenarios

  • Trevor Little, editor at World Trademark Review
  • David S. Modzeleski, senior vice president, IP and litigation, at Discovery Inc
  • Jeremy Roe, associate general counsel at Anheuser-Busch InBev
  • Aaron Weinzierl, counsel, IP, at United Airlines



Preparing for tomorrow today: proactive online brand protection

  • Andrew J Avsec, shareholder at Brinks Gilson & Lione
  • Mary Carragher, chief counsel, global marketing and media, at Mondelēz International
  • J Scott Evans, director, IP and advertising, at Adobe
  • Beth Seals, general counsel at Zippo Manufacturing Company
  • Morris Wilder, senior account executive at Yellow Brand Protection

Out with the old, in with the new: innovating in the battle against infringement on ecommerce

  • Debra Hughes, assistant general counsel at BlueCrossBlueShield Association
  • Erica Klein, shareholder at Brooks Kushman
  • Brett Millar, senior director, brand protection, at FitBit
  • Rafael Rocha, partner at Daniel Law
  • Kathleen Wilt, senior counsel at Thermos

Joining the dots: enforcing across social networks and apps

  • Mikhia E Hawkins, senior counsel at ViacomCBS
  • Daniel Shapiro, director at Red Points
  • Heather Stutz, corporate counsel, IP, at Starbucks

Domain name management and working within the rules of data privacy

  • Margie Milam, online IP and protection lead at Facebook
  • Benjamin Okeke, associate general counsel at Nike
  • Fabricio Vayra, partner at Perkins Coie
  • Todd Williams, IP counsel at Stripe

Brand protection scenarios

  • Ronald DiCerbo, shareholder at McAndrews, Held & Malloy
  • Tanya Miari, senior counsel at McDonalds
  • Brett Millar, senior director, brand protection, at FitBit
  • Scott Piering, vice president and chief counsel, IP, at Spectrum Brands

Both events take place at Convene Chicago. Full details on Brand Protection Online 2020 are available here, while more information on Managing Trademark Assets USA is available here. A number of delegate places remain for each day, with a discounted combined ticket option also available – to attend one of the events costs $595, while a two-day pass covering both events costs $895.

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