FTC targets efforts to police keyword advertising

United States of America

The Federal Trade Commission (FTC) has brought a complaint against 1-800 Contacts Inc under Section 5 of the FTC Act targeting certain agreements restricting 14 competitors from bidding on search keywords comprising 1-800 Contacts’ trademarks. The complaint claimed that these agreements led to unfair competition by negatively affecting consumers, search engine companies and market players.

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