Final speaker line-up: industry mavens prepare for New York brand strategy summit

It is just over two weeks until WTR Live: Brand Strategy Summit USA kicks off in New York. On 27 and 28 September, senior brand leaders, in-house trademark professionals, policy makers and their trusted legal advisers will gather in the Big Apple to share the latest approaches to brand management, protection and monetisation.

Our first-class speaker line-up includes experts from industry leading companies such as Amazon, GoDaddy, Hasbro, New Balance, Tiffany & Co, Warner Music Group, WeWork and World Wrestling Entertainment.

Over the course of two days, 40 specialists from a range of industries will take to the stage to discuss everything from online brand reputation, fighting fakes and the future of Web 3, to effective leadership and how to handle budgets in a tough economy.

Here, we present the full speaker line-up.

A guide to surviving tough economic conditions

  • Stacey Berg Keller, associate general counsel, Fortune Media (USA) Corporation 
  • Sofya Nadgorny, vice president, senior trademark and domain name counsel, Warner Music Group 
  • André Oliveira, partner, Daniel Law

Litigation strategies for 2024 and beyond

  • Danny Awdeh, partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP 
  • Stacey Foltz Stark, global head of intellectual property, WeWork 

The future of Web3

  • Phil Lodico, head of GoDaddy corporate domains, GoDaddy 
  • Raj Sachdev, assistant professor of marketing, assistant facilitator, Plymouth State University, Cornell University 

How to build a robust trademark portfolio

  • Andrew Avsec, partner, Crowell & Moring LLP
  • Julia Belagorudsky, associate general counsel, Dotdash Meredith
  • Max Hübner, senior business development executive, Questel
  • Carla Leguía, manager, intellectual property and brand protection, Epson America Inc 
  • Laurence Rickles, chief trademark counsel, Teva Pharmaceuticals 
  • Jenn Whelan, trademark portfolio manager, Ashland

Addressing counterfeiting issues

  • Michelle King, IP team lead and senior international trade specialist, International Trade Administration 
  • Straat Tenney, partner, Locke Lord 

Fighting fakes at a time of increasing infringement

  • Marissa Bostick, deputy director, Counterfeit Crime Unit, Amazon
  • Alexandra DeNeve, associate general counsel, trademark and brand enforcement, New Balance 
  • Paige Fang, counsel, intellectual property and head of brand protection, Juul Labs 
  • Masa Noda, partner and chair, Japan trademark and copyright practice, Perkins Coie LLP
  • Kimiya Shams, legal and business affairs manager, Devialet

Protecting your brand’s online reputation

  • Lance Hochhauser, senior IP counsel, Prove
  • Svetlana Ilnitskaya, director of solution strategy, intellectual property and brand protection, Corsearch 
  • Jordan Romanoff, director, managing counsel, BNY Mellon 
  • Mark Smith, founder and CEO, Purdy Smith
  • John Zevitas, vice president and managing legal counsel, T Rowe Price

A guide to effective brand leadership

  • Irina Lyapis, senior IP counsel, trademark and brand, Atlassian 
  • Miri Miller, deputy general counsel, Americas, dentsu 
  • Sudipta Rao, head global legal brand protection, rights creation, Novartis
  • Kristen Ruisi, partner, Venable

Preparing for future enforcement

  • Michael McCue, partner, Lewis Roca 
  • Evan Williams, senior director, global IP enforcement, Alibaba 

Making money through your brand

  • Susan Crane, group vice president, legal, Wyndham Hotel & Resorts Inc
  • Lauren Dienes-Middlen, senior vice president, deputy general counsel, World Wrestling Entertainment 
  • Patrick Flaherty, senior managing associate general counsel, Verizon 
  • Pamela Weinstock, managing counsel, intellectual property, Tiffany & Co

Beyond trademark rights

  • Sara Beccia, managing attorney, global trademark and copyright, Hasbro
  • Ami Bhatt, associate general counsel, McKinsey & Company 
  • Heather Heft, counsel, trademark and copyrights, Merck 
  • Marylee Jenkins, partner, ArentFox Schiff

Visit the official website for more information about the event, and to view the agenda.

In-house professionals attend for free. But time is running out. Book your place today.

Unlock unlimited access to all WTR content