Filings expected to plummet as Japanese companies streamline portfolios and focus on utilisation of existing rights

The Japan Patent Office recently published an overview of its 2015 IP activity survey findings. Highlighting trends in trademark strategy among Japanese organisations, the survey suggests that brand owners in the country are becoming increasingly selective when it comes to filing applications and are seeking ways to extract added value from their portfolios. Such a trend could have a direct impact on law firm revenues and strategies.