Fake Goldman Sachs just one example of company naming strategies in China

The story of the Shenzhen company calling itself Goldman Sachs gained a lot of traction on the Internet a couple of weeks back, and trademark counsel are unlikely to be surprised by this particularly audacious example of a long-running trend. But it is worth noting that there are company naming practices that fall short of outright trademark theft, through which many Chinese companies seek to shape customers’ and investors’ perceptions.

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