Facebook looks to harness mobile advertising – what will it mean for brands?

This week Facebook reported a loss of $59m in the third quarter, despite revenues rising to $1.26bn (a 32% rise year-on-year). However, $1.09bn came from advertising and, despite the migration of users to mobile technology being cited as a significant challenge for the company, founder and CEO Mark Zuckerberg has outlined his vision of a mobile future for Facebook and its advertisers. Inevitably, increased marketing channels will lead to more work for trademark counsel.