Facebook looks to harness mobile advertising – what will it mean for brands?
This week Facebook reported a loss of $59m in the third quarter, despite revenues rising to $1.26bn (a 32% rise year-on-year). However, $1.09bn came from advertising and, despite the migration of users to mobile technology being cited as a significant challenge for the company, founder and CEO Mark Zuckerberg has outlined his vision of a mobile future for Facebook and its advertisers. Inevitably, increased marketing channels will lead to more work for trademark counsel.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.