Expert suggests EU digital single market points towards one pan-European IP system

Last week’s International Trademark Association Digital World Conference featured many discussions focused on the digital single market that the European Union is looking to implement. While issues around copyright have spurred the most IP-related concerns from brand owners during the ongoing negotiations, one speaker suggested that the "natural result of the European project" will be a future move to a single European system of trademarks and patents – with national registered rights eventually faded out.