Eurovision trademark team expands on ‘tolerant’ approach to IP infringement

The Eurovision Song Contest, launched in 1956, has become one of most recognisable event brands in the world. With this enduring popularity comes a whole host of IP challenges that the event’s producer, the European Broadcasting Union (EBU), has to contend with. However, unlike the very strict enforcement approach taken by organisers of major sporting events, the EBU’s IP department tells World Trademark Review that it sometimes “deliberately tolerates infringements”.