EU trademark reform ‘not as ambitious as I wanted’, says reform rapporteur

When we last reported on the European trademark reform, ‘provisional agreement’ on the package had been reached by the ‘trilogue’ of the European Parliament, Council and Commission. This week, the rapporteur of the reform package, Cecilia Wikström, has revealed what went on behind closed doors and acknowledged that the reforms, expected to be formally passed later this year, are not as ambitious as she had hoped.

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