EU General Court in the shoes of chemists: adopting strict approach to acronyms’ descriptiveness

European Union

The EU General Court recently upheld the cancellation of the chemical product trademark DINCH for lack of distinctiveness and generic character. This decision highlights the EU Intellectual Property Office’s stricter approach to signs such as acronyms, and recalls the importance of filing marks which truly depart from the common use of professional fields to avoid nullity or revocation actions.

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