Embedding brand in business: lessons from a pharma IP pro
Shutterstock/totojang1977
Rachel Cockburn Buhl, head of brand IP at biopharmaceutical group Ferring, reveals how she has expanded the function’s internal expertise to provide wider business support while having a positive budget impact.
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Register now
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.
Subscribe now