Eco-labels help trademark owners safeguard sales as backlash against South-East Asia haze grows

The haze blanketing parts of the ASEAN region as a result of Indonesian forest fires has led to considerable backlash against companies perceived to be connected with it. Alistair Monument of the Forest Stewardship Council tells World Trademark Review about the reputational damage being caused and how eco-label trademarks can send the right message to consumers.