eBay expands on plans for “network of professional authenticators” in fight against counterfeiters

Online marketplace giant eBay will launch an authentication program – entitled eBay Authenticate – later in the year in an effort to “boost consumer confidence when purchasing high-end merchandise”. Talking to World Trademark Review, an eBay spokesperson confirmed the company will be “working closely with brands” on the initiative. One commentator, however, fears that the move will do little to quell the availability of fakes.