Is dropping your logo an open invitation to counterfeiters – or a deterrent?
Last week, Louis Vuitton exhibited a new line of clothing that lacks the company’s iconic logo. This may partly be in response to changing consumer pattterns for luxury goods in China, where some well-to-do consumers are eschewing larger high-end brands in favour of smaller and less well-known boutique designers. But the decision to go logoless is not one to be taken lightly.
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