Dot Trademark Registry ups brand protection credentials; lines up discussions with Chinese online platforms

A new generic top-level domain for the Chinese word for ‘trademark’, ‘.商标’, has attracted over 7,000 brand-related registrations since it launched last year. In a bid to bolster its primary selling point of being a trusted online space in China, the registry’s general manager has confirmed to World Trademark Review that it is lining up discussions with major online platforms to encourage brand promotion of the domain in a bid to help Chinese consumers find authentic goods and services.