Donuts unveils marketing offensive in drive to promote gTLD expansion

This week Donuts, the largest registry for new gTLDs, unveiled its first advertising campaign, aimed at spreading the new gTLD gospel to small businesses in the US. While unlikely to be the turning point in terms of wider public awareness of new gTLDs, the campaign will do no harm in spreading the gTLD message and will be welcomed by registrars. It is also a development worth noting by brand owners.

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