doMEn auctions off dozens of '.me' domain names


doMEn, the operator of Montenegro's country-code top-level domain, '.me', has auctioned off dozens of '.me' domain names to the highest bidder. 

On March 12 2009 doMEn announced that 35 '.me' domain names would be put to auction. doMEn stated that it would work on the project with Sedo, a service provider acting as a marketplace for parties interested in buying and selling domain names.   

The list of 35 domain names put up for auction at the end of March 2009 was mostly made up of English verbs, including '', '', '', '', '', '', '', '', '', '', '', '', '', '' and ''. 

Unsurprisingly, '.me' domain names have proved popular in English-speaking countries, as they can be used both for a personalized web address and as a catchy business marketing tool (eg, ''). 

Domain names such as '' have changed hands for prices in the region of €10,000, which highlights how valuable an asset domain names can be - particularly those of a generic nature. It is expected that the winning bids for the 35 domain names will also reach this kind of level. 

In May 2009 doMEn also put to auction 30 'geo-domains', such as '' and '', as well as 100 domain names consisting of first names, such as '' and ''.

David Taylor, Lovells LLP, Paris

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