Does the ASA have jurisdiction over non-members?

South Africa

The recent Supreme Court of Appeal judgment in The Advertising Standards Authority v Herbex (Pty) Ltd has clarified the jurisdiction of the Advertising Standards Authority (ASA) of South Africa and confirmed that it may issue rulings regarding advertising by non-members. It is hoped that the ruling will enable the ASA to overcome any financial distress and continue to fulfil its regulatory function.

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