Does Louis Vuitton lack a sense of humour? The parody defence is no laughing matter for brand owners

United States of America

In Louis Vuitton Malletier SA v My Other Bag Inc, the US Court of Appeals for the Second Circuit gave tote bag manufacturer My Other Bag an early Christmas present by tossing out luxury giant Louis Vuitton’s claims of trademark infringement, copyright infringement and trademark dilution, and agreeing with the District Court’s finding that My Other Bag was shielded from liability by the parody defence.

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