Disney’s brand protection team should be ready to work overtime as latest resort opens its doors

In the run-up to this week’s opening of the Shanghai Disney Resort, reports emerged that Disney characters were observed at a rival park owned by Wanda Group. Wanda has denied infringement, but this dispute – as well as other infringement activities centred on Disney's assets – highlights the significant challenges faced by high-profile companies engaged in successful, large-scale licensing programmes.

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