Dick Smith’s digital resurrection and lessons for those buying trademarks out of bankruptcy
After vanishing from shopping precincts in Australia and New Zealand earlier this month due to bankruptcy, consumer electronics retailer Dick Smith has been reborn as an online-only store thanks to the successful sale of its IP assets. The fall and rise of this household-name brand shows that the open market can present rich opportunities for both those looking to monetise trademark rights and those looking to acquire proven brands. However, there are also significant risks.
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