Delhi High Court affirms significance of ‘well-known’ marks in ground-breaking ruling for Toyota

A seven-year legal battle between Toyota and owners of the Indian trademark PRIUS has come to an end, with the Japanese automaker claiming victory. The Delhi High Court ruled that Toyota’s trademark rights had been infringed in spite of the defendants’ ownership of the PRIUS mark in India. This should boost the confidence of owners of globally recognised brands looking to do business in the country.