Creditors value Kingfisher Airlines' trademarks in the millions as brand-backed lending questioned

A group of creditors of India’s defunct Kingfisher Airlines is auctioning off several of the carrier’s trademarks in an effort to recoup at least some of the more than Rs70 billion (approximately $1.06 billion) owed to them. It remains to be seen whether these brand assets will generate enough interest among third parties to make a significant inroad into the sums owed. However, the fallout could negatively impact the brand valuation industry in India.