Creating a unified front: how counsel are navigating the murky waters of social media in the US

The playing field for US brand owners has been transformed by the explosion of social media over the last decade. For the trademark professionals we spoke to as part of the current WTR 1000 research process, it has also presented a range of challenges – not least in making sure that law firm and corporate counsel are taking a consistent approach to enforcement

Unlock unlimited access to all WTR content