Cracker Barrel trademark dispute shows risk and reward in brand extension

Kraft Foods – which produces Cracker Barrel cheese – is suing Cracker Barrel Old Country Store for trademark infringement as the rustic restaurant chain prepares to sell its name-brand products outside of its own stores for the first time. The dispute highlights how extensions into new categories can bring similar brand names that have previously coexisted peacefully into conflict.

Unlock unlimited access to all WTR content