Court finds no likelihood of confusion between SINA and SITA

The court of first instance has refused to grant an injunction against the sign SINA, finding no risk of confusion or association with the word mark SITA. Both marks were registered for rice sold in Middle-Eastern supermarkets or restaurants. The court held that the relevant public would be able to distinguish that ‘Sina’ is the name of a well-known Islamic scholar and philosopher, whereas ‘Sita’ is a girl’s name.