Country’s largest brewery denied trademark registration

Russian Federation
Russia’s Federal Service for Intellectual Property, Patents and Trademarks (Rospatent) has refused to register the trademark ZATECKY GUS in the name of Baltika Breweries, Russia's largest brewery.

The decision was based on the fact that the trademark includes the word ‘Zatecky’, an adjective derived from the word ‘Zatec’, which is the name of an old Czech town that produces its own beer under the mark ZATEC. Rospatent thus concluded that registration of the trademark ZATECKY GUS could mislead consumers as to the origin of the goods.

Baltika Breweries, which is based in Saint Petersburg, Russia, had argued that its reputation would prevent consumers from being misled. At the time of publication, it was not known whether the brewery was planning to appeal Rospatent’s decision.

Baltika Breweries, part of the Carlsberg Group, is the largest brewery in Eastern Europe and Russia’s beer market leader with a 40% market share. It owns over 40 brands, exports its products to over 70 countries and contributes to 70% of Russia’s beer exports.

Jelena Jankovic, PETOŠEVIC, Belgrade  

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