Corsearch acquires Incopro; mascots and cancel culture; Corona crowned top beer brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

If you have five minutes to spare, why not share with us your experience of the online brand protection environment over the past 12 months, as the WTR benchmarking survey considers how practice is evolving in response to emerging threats.

The Long Read

BakerHostetler’s Robert (“Red”) BG Horowitz takes a closer look at character brands, mascots and cancel culture in a step-by-step guide to creating, policing, licensing and retirement. Read more

Monday 7 June

New Zealand kiwifruit co-operative Zespri is asking growers to explore a deal to address unauthorised plantings in China. The unusual move, IAM editor Jacob Schindler reported, could see the Zespri brand affixed to Chinese-grown fruit. Read more

Newly released data from the EUIPO revealed that detentions of IP-infringing goods at the EU border and within the EU market tumbled by over a fifth in 2019 – although the overall value of detained goods remained largely the same as infringers shifted product focus. Read more


Tuesday 8 June

Tuesday’s news digest saw INTA asking members for their brand stories, International Anti-counterfeiting Coalition staff co-locating at the National IP Rights Coordination Center, Pakistan introducing a number of new GIs, and much more. Read more 

A new study conducted by academics at the New York University School of Law criticised a widely used methodology for assessing trademark survey evidence on the grounds that it supresses crucial information. Read more

We presented local reaction to the UK government launching a consultation on the country’s future exhaustion of IP rights and parallel trade regime. Read more


Wednesday 9 June

ICANN responded to the Electronic Frontier Foundation’s concerns over Ethos Capital acquiring a controlling interest in Donuts and its call for the removal of Donuts’ voluntary IP protection mechanisms. Read more

Snyder’s was a dealt a “serious blow” by the Western District of North Carolina in the ongoing saga over the genericness of the PRETZEL CRISPS mark. Read more

We considered how communication, corporate social responsibility and a canny digital presence helped Corona to retain the title of ‘most valuable beer brand’ in this year’s Brand Finance Alcoholic Drinks report. Read more


Thursday 10 June

Corsearch announced the acquisition of online brand protection provider Incopro in the latest in a series of industry acquisitions by the company. Read more

Among IP office reactions to the pandemic this week, the German Patent and Trademark Office launched a new online support service, while the IP Office of the Philippines stated that a 21% growth in filings could be a positive sign of recovery. Read more

Concerns were voiced as controversial low-cost filer platform Trademark Terminal launches two new offerings: ‘Trademark Kingdom’ and ‘Trademark Nations’. Read more


Friday 11 June

Crocs calling out Skechers in an International Trade Commission complaint, LegalZoom gearing up for an initial public offering and SurveyMonkey rebranding as Momentive were among Friday’s news stories. Read more

WTR data analysis revealed why Switzerland is an important consideration for expanding brands, particularly those from the United States. Read more


Saturday 12 June

In this week’s opinion piece, HGF’s Lee Curtis and Rebecca Field argued that the United Kingdom could be flooded with cheap branded imports if IP owners do not speak up on the post-Brexit exhaustion of rights regime. Read more

WTR Special Report: The rise of mass filers and register clutter

In April we launched the first of our new WTR Special Reports, focusing on the rise of mass filers and their impact on the trademark ecosystem. Scrutinising the data behind the filing activities of Michael Gleissner, Ikuhiro Ueda and Chinese entities, we explored the real-world effects of these on brand protection and how rights holders and registries can mitigate their impact. Read more


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