Copyright and trademarks: the perfect marriage in China?

The latest official statistics show that 2013 was a record year for copyright protection in China with more than 845,000 publications registered - a 23% year-on-year rise in copyright registrations. This increase can be attributed to a number of factors but one question is whether IP owners are now choosing to protect their logos through copyright registration instead of through trademark protection. If this is a trend, is it a strategy that counsel should consider when looking to protect their marks in China?