Combatting genericisation through civil action in China
Steve Zhao and Lily Dong of GEN Law Firm highlight the strategies and legal remedies available to brand owners seeking to prevent the genericisation of their trademarks in China, including an innovative approach demonstrated in two recent milestone cases.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now