Circumstances limit widespread application of AdWords trademark victory

The High Court of England and Wales has ruled in the long-running AdWords dispute between Interflora and Marks & Spencer (M&S). While finding that M&S’ use of the INTERFLORA mark as an AdWord to advertise its M&S Flowers & Gifts website was trademark infringement, the decision will be limited in its application as the dispute hinged on particular circumstances.

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