Chocolate mouse caught in the distinctiveness trap
In a decision which further illustrates the challenges in obtaining protection for animal-shaped chocolate – and provides guidance on figurative elements built into three-dimensional (3D) shapes - the Court of Justice of the European Union (ECJ) today backed the General Court in its treatment of August Storck KG’s application for a Community trademark (CTM) for a 3D chocolate mouse shape.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.