Chinese founder buys back TJoy brand after Coty fails to capitalise
Troubled or competing companies often make attractive targets for foreign acquirers looking to break into a new market. For those eyeing the purchase of Chinese brands, the recent experience of US-based beauty products group Coty provides a cautionary tale about the difficulty of cracking the country's market through local brand acquisition.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.