China predicted to be fastest growing market for take-up of IDN gTLDs

Following the ICANN meeting in Beijing last week, the outlook for gTLDs from a purely Asian perspective is worth further examination, particularly for trademark counsel seeking to direct policing activities in the new online space. The CEO of the single largest gTLD applicant from China, has told WTR that he expects the country to adopt internationalised domain names faster than any other market in Asia, making it the one to watch.