China brand values surge, leading to renewed focus on valuation methods
This week, a new list of China’s most valuable brands has been generating media coverage. While comparison with other lists highlights the disparity in valuations that different methods create, it is clear that Chinese brands are going from strength to strength. And with an increased emphasis on the power of brands, the country is now playing an active role in the professionalism of the brand valuation sector itself – something which will be of benefit to all.
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