Chick-fil-A has its work cut out as it bids to become a major player in the UK
Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.